7 Gift Giving Fallacies You Should Completely Ignore

Not all gifts are created equal, and the same goes for the little rules built up in our minds about gift giving.

Some gift giving etiquette is simple common sense and kindness; for the rest, it’s true that it’s the thought that counts.

Let’s take a look at seven gift giving fallacies that you should completely and totally ignore.

7 Gift Giving Fallacies You Should Completely Ignore

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1. Gifts should be given on the right date to count

The gift has to arrive by December 24th to count as a Christmas gift! We have to have it in hand by their birthday!


I mean, yeah, if you’re the type of person who habitually forgets birthdays and anniversaries, constantly scrambling for a last-minute gift, you should probably focus on getting a gift ahead of time. Doing so shows that this person is important enough to you that you will spend the proper time preparing.

But let’s say you’re trying to get something really unique and perfectly suitable for someone who means a whole lot to you. You’ve been looking and looking, and finally – eureka! – you found it. Let’s say it’s a customized 1950’s flair Ice Cream Parlor sign made out of a real barrel head, for your vintage-loving rum enthusiast bestie who totally adores ice cream and is currently remodeling her kitchen. (And yes, such a product does exist.)

The trouble is, you found this and ordered it two days before her birthday, and since it’s custom-made, it’s going to show up after the holiday, birthday, graduation, etc. Guess what? That’s ok! If it’s something special that they will have for the rest of their life, a few days shouldn’t be a big deal. Take (or download) a picture of the item, slip it in a card, maybe toss in a small coffee gift card, and they’ll be fine with it.

2. Gifts should be tangible

Some people fall into the trap of thinking you have to give stuff. If there’s not something to unwrap then it doesn’t count – or so the theory goes.


Many of us already have tons of stuff. The last thing we need is more. The idea that a present needs to be unwrapped is one of the most hobbling gift giving fallacies, because it will seriously limit your options for a truly meaningful gift.

Consider giving an experience – a date at a nice restaurant, a luxury photo shoot, a vacation, a day at the trampoline park. This sort of experiential gift will often be remembered and treasured long after all the other stuff has been tossed out.

3. Gifts should be wrapped beautifully

We love us some beautiful gift wrapping. A good wrapping job shows care and creativity, and can be a work of art. So just to be clear we’re not anti-wrapping fruitcakes.

But on the other hand… Seriously, do you need to waste $5.95 on a roll of paper that’s just going to be ripped up five minutes later and then tossed into a landfill? Do you need to keep an entire drawer filled with bows and ribbons and tissue paper, all of which will be sent directly to the trash bin?


No need to waste paper. Upcycle an old gift bag, or use a piece of cloth to wrap the gift. Or accessorize the gift itself: A baby shower gift can come wrapped in a baby blanket, a housewarming gift in a kitchen towel, a Jurassic Park Blu-Ray wrapped in a “Clever Girl” T-shirt, a twenty-dollar bill can come “wrapped” in a wallet.

Heck, my family will often give a gift wrapped in whatever they can find: grocery bags, t-shirts that aren’t part of the gift, and the throw blanket from the back of the very couch we’ve been sitting on – none of these are out of the question in our house. It’s about celebrating someone we love with a meaningful gift, not necessarily about the wrapping job.*

*Although we’ve been known to get pretty crazy with fancy-upcycled-DIY-art wrapping as well.

Use your imagination, and you can easily save on both the financial and environmental cost of wrapping paper.

4. Gifts should be new

This one makes a certain amount of sense. After all, nothing goes over as poorly as re-gifting something you used twice, or passing along some old clothes, books, or movies. Does that mean all used gifts should be avoided?


Some people are way into vintage and antiques – just look at mega-site Etsy, or mega-hits like Antiques Roadshow. Sometimes the very best gifts are used: a first-edition book, or a rare vinyl LP, or a 16-year-olds first car.

So don’t limit your search for the perfect gift to items in nice packaging at the mall or Costco. Think outside the box, and if it’s the perfect fit, it’s a great gift, regardless of how new it is.

5. Gifts should be unique

This is one of those gift giving fallacies that I can easily fall prey to. You, too, most likely. We all love to give that perfectly memorable, one-of-a-kind, “WOW” gift.

And those types of unique, creative gifts are great; in fact, that’s our main goal at Northwest Gifts – to provide a stellar selection of unique, memorable, and “wow“-worthy gifts. So does that mean you should always try to get the most interesting and unique gift possible?


Sometimes it’s ok to do. We totally recommend going the extra mile, finding that “just perfect” gift they totally love. But you can’t always top last year’s gift, and sometimes people simply try too hard.

The fallacy is in thinking it’s a bad thing to get them something simple, something practical, or something that they said they want. So maybe the Batman trilogy on Blu-Ray isn’t the most unique gift in the world – so what? If someone likes Batman, get them Batman. You don’t need to find some weird hand-knit batman beanie mask that they’ll never wear in real life. Just get them the Blu-Ray… the one they actually want.

6. Gifts should be expensive

Parents will often fall into this when getting the kids Christmas presents. (I know we do!) Child A has 3 presents that cost $100, and we found 2 **completely perfect** presents for Child B that set us back just $45. So we owe Child B another $55, right?

Or maybe last year you bought your spouse an incredible necklace that cost a few grand. You don’t mind, because: love. This year, do you need to meet or exceed last year’s spend?


Gifts shouldn’t be about the dollar amount. If it is, just write a check. Gift giving is great because it’s fun to give. It’s fun to find a great deal on a special item, or find that completely niche thing you didn’t even know existed until you stumbled across it online. It doesn’t have to cost much in order to make it special.

Of course, price is important; it’s part of what limits just about everyone’s gift giving, and there really is no way to compare a car, diamond jewelry, or an exotic vacation with a DVD from the $5 bin and a box of microwave popcorn.

But you know what? There’s a time for everything. Sometimes the right thing to do is splurge and get that cruise, that diamond-studded earring set, that billiards table, that piano. And other times the right thing to do is give a $20 coffee gift card. The rule that gifts need to be expensive is bogus. The important thing is giving generously and thoughtfully with where you are at in life.

7. Gifts should be reciprocal

Oh shoot, she got me a $50-60 gift and mine was only $20! Darn, he gave me a gift and I didn’t give him one…. What the heck, why did I go out of my way to get this super special custom-ordered personalized vintage plaque for this couple, when they just picked me up a book from the bookstore?

Nope, nope, nope. You’re missing the whole point.

Gift giving is about giving. A gift isn’t an exchange – that’s commerce, and we do it way too much anyways. Gift giving is about giving. Give with a generous heart, and receive without feeling obligation. You shouldn’t feel guilt when your gift (or lack of gift) doesn’t compare with their pricey one. And vice versa.

We all like to repay our debts, and no one likes to feel like they owe anyone anything. That’s all fine and good. But don’t bring that in to gift giving, and don’t put up with others doing it to you.


There you have it, 7 classic gift giving fallacies that you should completely ignore. Because: you’re better than that. Enjoy your gift giving experience!


Ignore these seven gift giving fallacies
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Daniel Szczesniak

Daniel launched All Gifts Considered in 2013 to help people find the best gift ideas for anyone and any occasion. He has worked for Northwest Gifts, an online gift shop based in Oregon specializing in American-made and personalized gifts, for...

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